The Secret Behind Popularity Of Online
Shopping: Affiliate Marketing
Affiliate marketing has it's literal
meaning to the interrelationships that exist amongst the three
parties, namely, the advertiser, the publisher and the consumer.
Getting deeper into it, advertiser is the one who comes up with a
unique idea of an advertisement or an ad. It could be a company that
sells products like electronics, airline tickets, clothes, etc. It
could even be an insurance company selling it's insurance policies.
The second component to it, namely the publisher is another component
that plays a larger role in the world of affiliate marketing. The
role of the publisher lies in promoting the advertisers product and
service in exchange of commission. The publisher provides techniques
like ad text, banners, links etc.
The third, or the main component of
the entire structure of affiliate marketing lies in the consumers,
since all the inputs made by both, the publisher, and the advertiser
are made keeping in mind the needs and the requirements of the
consumers. The consumer sees the ad and makes an action, either by
clicking on the ad or by submitting a particular form. The consumer
is then directed from the publishers page to the advertisers page
where it finally makes a transaction.
The main technology that inspires the
entire world of affiliate marketing lies in a single word 'cookies'.
A cookie is a technology that works in our web browsers to save past
information like passwords, id's, address, shopping cart etc. In the
world of affiliate marketing, the simple work that a cookie does is
to store the past information regarding the ads that have been
clicked by the user along with their time and date, and can also be
used to save what kind of websites or products a consumer likes the
most, by storing the number of clicks about the ads. A cookie address typically comprises of three kinds of unique id's , name the PID
(publisher website ID), the AID (advertisers website ID) and the UID
(user's ID).
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