Tuesday, January 7, 2014

The Horrendous Face Of The Present Day Political System In India


 

The Horrendous Face Of The Present Day Political System In India






  Riots in Gujarat happened and then when the other political parties throw the responsibility or rather the irresponsibility of not handling them when they should and could have been, instead of acknowledging the mistake and simply paying an apology to the people who truly deserve, the people responsible rather provoke rioting in Muzaffarnagar to suppress the mouth of the opposition. That is what politics is all about I believe, or rather am enforced to believe, that in politics nobody takes the blame and realize an apology for the same, but rather shut the mouth of anyone who highlights the wrong doings of the supreme power.


   So what does elections 2014 in India mean to these politicians? It simply means Mr. Rahul Gandhi vs Shri. Narendra Modi to them and whosoever comes to power would want to RULE over us, namely the common people of India. So as a common man or as an 'Aam Aadmi', what do we do? Who do we vote for? We realize that either this ways or that, both of the main parties lie in the darker shades of gray, with either of them just slightly lighter than the other. We vote, we chose, we elect but the irony is that there is no guarantee of good governance that we get from. False assurances, false promises, false hope is all that, we the common people have ever been a victim of and unfortunately, seems like it continues to remain the same.


  There is a new kind hope that has arisen with the rise of the AAP or the Aam  Aadmi Party that formed the government on the 28th of December, 2013 when it's leader and now the chief minister of Delhi took the oath of office. With this rising of a dynamic lad and a former student of the IIT, the expectations of the people from the political system have increased 10 folds. We now see it as our ray of hope. With 4 months still remaining for the big elections, people have given an opportunity to Mr. Arvind Kejriwal to reform and address the needs and demands of the common people. If he and his party lives upto the promises that they made prior to the elections, the people would for sure support the AAP in the bigger picture, else the fate of our system, not even god knows, most likely it is headed for a hung assembly.

Monday, January 6, 2014

Affiliate Marketing: The Key To Online Marketing


  The Secret Behind Popularity Of Online Shopping: Affiliate Marketing




   Affiliate marketing has it's literal meaning to the interrelationships that exist amongst the three parties, namely, the advertiser, the publisher and the consumer. Getting deeper into it, advertiser is the one who comes up with a unique idea of an advertisement or an ad. It could be a company that sells products like electronics, airline tickets, clothes, etc. It could even be an insurance company selling it's insurance policies. The second component to it, namely the publisher is another component that plays a larger role in the world of affiliate marketing. The role of the publisher lies in promoting the advertisers product and service in exchange of commission. The publisher provides techniques like ad text, banners, links etc.
   
  The third, or the main component of the entire structure of affiliate marketing lies in the consumers, since all the inputs made by both, the publisher, and the advertiser are made keeping in mind the needs and the requirements of the consumers. The consumer sees the ad and makes an action, either by clicking on the ad or by submitting a particular form. The consumer is then directed from the publishers page to the advertisers page where it finally makes a transaction.

   The main technology that inspires the entire world of affiliate marketing lies in a single word 'cookies'. A cookie is a technology that works in our web browsers to save past information like passwords, id's, address, shopping cart etc. In the world of affiliate marketing, the simple work that a cookie does is to store the past information regarding the ads that have been clicked by the user along with their time and date, and can also be used to save what kind of websites or products a consumer likes the most, by storing the number of clicks about the ads. A cookie address typically comprises of three kinds of unique id's , name the PID (publisher website ID), the AID (advertisers website ID) and the UID (user's ID).

Friday, January 3, 2014

Transitions In The Trends And Global Fashion Industry


Fashion, a very popular term used very often to describe anything that describes prevailing styles about clothing, furniture, accessories, makeup etc. It can be described as anything that becomes viral amongst the humans and a subject to follow. The term Fashion is also very popularly used to refer to the newest creations of textile designers. It is often referred to as a distinctive and often habitual trend in the style in which a person dresses or to prevailing styles in behavior. While Fashion is mostly used in clothing more generally, it also holds importance in the study of the same. Fashion can widely be classified into three broad types, namely, masculine, feminine & androgynous (a fashion which is a mixture of both the sexes).

Contrary to the fashion industry of a few decades ago, it has undergone a huge transition. In the early 90's, most of the fashion material used to be custom made or hand made, but as the advancements and technological boom took place during the capitalism phase, slowly machines replaced the hand labor, which resulted in better finishing of the goods and even the meaning of selling changed. The industry of today is not just limited to the manufacturing of fashion clothing and fashion accessories, but also holds it's importance in the education sector, selling not just via the traditional methods but also through the popular online shopping websites, media, holds importance in promoting social causes and also has anthropological perspective to it.

Media, in the world of today has a great role to be played when it comes to fashion. Fashion journalism, for example is an important wing of fashion. With the boom of social media websites, almost everybody is aware of the latest around. This 'latest' may refer to clothing, a hotspot for a vacation, popular breed of pets that people are clicking photographs with and posting them on such social media websites. Anything that is trending, in general, is general referred to as a latest trend or latest fashion. With so much of awareness in today's times, and media such as print magazines, television, fashion websites etc. It is very important to be updated with all of them in order to survive in today's world. Right to fashion has almost become a necessity and a fundamental need of every human.